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• 2023
Panecillo
Branding • Restaurant • Quito, Ecuador
PANECILLO is a brand positioning itself as a restaurant that serves as a tourist hub in the city of Quito. Over time, it will become an iconic space for high-quality gastronomy, offering a proposal that enhances the experience of discovering and enjoying the city's hidden gems.
Branding • Restaurant • Quito, Ecuador
Branding
• Restaurant
• Ecuador
• 2023
The Story
The Panecillo hill in Quito’s colonial downtown, historically was a ritualistic space for observing light since pre-colonial times. We translated this idea into the restaurant space, drawing inspiration from its surroundings, conceptualizing it as a new observatory of the equinoctial light. Using Andean graphic languages as reference, we reinterpreted them to create a symbol that speaks of altitude, complemented by a collection of icons representing the different states of light throughout the day.
WEB: PANECILLO
Rebranding •• Assorted pieces •• Signage •• Apparel
WEB: PANECILLO
Rebranding •• Assorted pieces •• Signage •• Apparel
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